Melhore os pilares do seu negócio
Você conhece os 4 pilares do seu negócio?
As empresas executam 4 ações no seu dia a dia que são os pilares da sua existência:
Comprar
Toda a empresa que vende algo compra primeiro esse produto que vai ser revendido ou
insumos para dar origem aos produtos. Aquelas que são prestadoras de serviços também
necessitam comprar ou alugar equipamentos ou recursos para viabilizar o atendimento aos
seus clientes.
Vender
É a meta que motiva todos os esforços que envolvem a operação da empresa. É o momento em
que você vende o que de fato sua empresa faz. Inclui a divulgação, a abordagem presencial ou
virtual para demonstração do produto e objetiva criar uma conexão com o cliente, estimulando a
sua decisão pela compra.
Entregar
É a hora que você entrega o resultado do seu trabalho ao cliente, ou seja, seu produto ou
serviço. Na prática, é a hora que você empacota, coloca na sacola ou leva até o carro do seu
cliente. No caso de lojas virtuais, essa etapa é feita através dos correios, transportadoras,
motoboy ou entregue por aplicativo.
Cobrar
Vender o seu produto ou serviço, implica também na necessidade de cobrar. A cobrança pode
ocorrer antes ou depois do processo de entrega e as condições oferecidas podem influenciar a
tomada de decisão do cliente em comprar o seu produto ou contratar o seu serviço.
Com base nessas ideias, surgem algumas perguntas que podem estimular o empreendedor a
impulsionar o seu negócio.
– Como eu posso melhorar o meu processo de comprar?
– Como eu posso melhorar o meu processo de venda?
– Como eu posso entregar melhor o meu produto?
– Como eu posso cobrar o cliente, melhorar as formas de pagamento?
Tenha em mente que um empresário deve permanecer sempre atento para melhorar esses
processos e não apenas executá-los. Essa é a chave para para trilhar um caminho mais sólido
e tornar sua empresa resiliente frente às adversidades que irão surgir.
Segue a gente nas redes sociais e acompanhe nossas dicas para melhorar a gestão da sua
empresa.
Gostou dessas dicas? Que tal colocar em prática e melhorar a gestão de tarefas na sua empresa? Deixe o seu comentário e nos siga no Instagram https://instagram.com/vocemaisp
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